You need bookings to run a successful business, not just likes.
 
You’d like to get more clients in your business, but the ‘old’ ways of doing it just don’t work anymore - there must be a way to get new clients using social media and modern marketing strategies, there must be a secret… but what is it? 

You know other businesses are killing-it on their social pages - you know you should be doing a better job, but you just don’t know what to post, when or why? 

You’re busy posting but there is little activity or engagement and you’re wondering what’s the point if you're not getting clients into your chair.  
 
 
Gaining new Followers is just not enough!
 
You’d like to see new clients coming in the door and fill up you spare appointment book gaps. I get it, you can’t run a business without bookings. 

You’d like to see a return on all your efforts with social posting. You’d like to have a clear plan of action and know how to implement it and find a real strategy that works for you, your team and your revenue. 

 
 
The Salon Owners Course to

- Attract New Clients

- Build your Social Following 
- Get Real Bookings in your Salon
-Use Modern Marketing Methods that work for TODAY
- ... and make more money!
 
  • You're a Hair or Beauty Salon Owner
  • You're actively using Social Media in your Salon Marketing but it's not bringing you new clients... yet
  • You're sick of not knowing what to post and want to have a clear strategy - that works  
  • Your website needs a revamp but you don't know where to start or how to make it attract clients  
  • You're ready to take action and try something new that actually gets results... "Just SHOW ME and I'll Do it!"
  • You have the time and the inclination to try some new strategies #bringiton
 
 
 


Hi, I'm Larissa Macleman and I help Salon Owners & Industry Brands through Coaching, Courses & Community.

Through courses like this and coaching, I help you become the Go-to Expert, Connect with your Ideal Client to lead you to a fully booked salon.

"I've worked hard over the last few years to find these secrets, researching, taking courses and a plenty of hands-on experience working with salons... and a bit of trial and error.

 I've been working with salon owners, testing and measuring different strategies. I feel confident all you need to know is within this course material."


After 20 years as a stylist and owner an award-winning salon, I've worked in online marketing & salon technology development.  Now as a Business & Marketing Strategist & Mentor I help salons with marketing strategies.

Attract New Clients
The Attraction Formula
*Become the Go-to Expert and Attract the Right clients who will be Queuing at your door.

*Find your Perfect Client 
Who really connects with your salon 
 
Grow your Following
Build a Social Following
*Build a strong following through Storytelling 

*Design your own "What to post and When" Social Media strategy to take away the guess work
 
Book New Clients
Get'em In your Chair
*Learn the 3 Killer Offers that will promote your Salon & drive
those bookings into your chair

*Promote your Salon to your Ideal Clients through Facebook Targeting & Audiences
 

*Lean how to make sure your Website attracts New Clients - make it Work for your Salon!

* 100's of Social Media How-To-Hacks - the how to, where to, when to...

* Guest Experts Deliver lessons on Social #Hacks, Website Traffic & Why your Selfies Suck

The Course Content was just what I was looking for: 

 
"Most courses just give general advice, not for my specific industry. I loved the course lessons, videos and replay sessions. 

The website advice particularly regarding how to make it easy for clients to 'book' with me was invaluable and made me realise how important it is to make it easy for potential clients to book with me.

It's also great to have access to all of the topics we covered in the course after it finished so I can revise whenever I wish."
1
www.lainiehogan.com.au - Make Up Artist
Lainie Hogan
www.lainiehogan.com.au - Make Up Artist
Join me on this course and find a real step by step strategy that works for you, your team and your salon revenue. 
 
 
After compmeting this program you'll be able to...
 
  • Ditch the confusion and get clear on who you're marketing to and be able to speak the language of your ideal client.
  • Relax, having a weekly social media plan that you and your can your team can follow - take all the guess work away
  • Grow your facebook and Instagram following - more potential clients at the ready
  •  Know when to use competitions, killer offers or long term marketing campaigns to gain new clients
  • Better understand how to evolve your website so it turns visitors into clients
  • Create ads that convert into bookings on both Instagram and Facebook
  • Enjoy Marketing your business - without the headaches, and So Much More...
 

Fast Action Bonus CLOSES SOON
countdown
00Hours00Minutes00Seconds

$479

SAVE $100

OR 3 monthly installments of $197

6 monthly payments of $97

30 Day Money Back Guarantee

No question asked 30-day refund guaranteed. If you are unhappy for any reason, get your money back. We'll still be friends...
 

30 Day Money Back Guarantee

No question asked 30-day refund guaranteed. If you are unhappy for any reason, get your money back. We'll still be friends...
 


OR 3 monthly installments of $197

6 monthly payments of $97

Had to just say... it’s amazing!! 

 
"Just watching your Videos & Case Studies. Had to just say... it’s amazing!! 

They all have great points I can take something from! 
Being an owner, stylist and florist is busy busy busy. Can't wait to get into more of it!"
1
www.lainiehogan.com.au - Make Up Artist
Aaron Karam
Team Seven Hairdressing - New Zealand
Learn the Salon Social Media Marketing
Blue Print for long terms results
 

When you understand the fundamentals of modern marketing and how to apply them to your salon in your own unique way your marketing starts to return you some results... 

Actual client bookings!! Which means more sales!

Create your own Social Media Posts, Killer Campaigns & Marketing plans. 


You can use the TLTB Framework to promote your salon, time and time again. 

Take away all the guess work, with your very own planned approach toward making more sales.

This in itself, gives you back some freedom for the other important things in your life.

HERE’S A SNEAK PEAK AT WHAT’S INCLUDED...
 
Module One:
 
The Fundamental Framework:
 
  • The Turn Likes into Bookings Blue Print
  • What the Big Brand already know and you need to know in todays world of social media marketing
  • Understand the framework so you can come back to it again and again
  • This will be a game-changer for growing your business, no matter what stage you're in.
 
 
Module Two:
 
The Attraction Formula: #1
 
  • Become The Goto Expert in your area so Clients want to come to you
  • Discover who you really want to do business with - who is your ideal client
  • Get to know your Ideal Client intimately 
  • Spend less time trying to convince people to come to your salon. Instead, find people who already want what you have to offer
 
 
Module Three:
 
The Attraction Formula: #2
 
  • The 3 Keys to Attraction Without being salesy
  • Learn to speak the language of your cleint so she is instantly attracted to your salon
  • Learn selling techniques you'll need for success
  • Create your money making message
 
 
Module Four:
 
Build a Following: #1
 
  • Know what your Clients actually want to see from you and Create your social Media posting plan that everyone can follow
  • When and how often to post on you business pages
  • Why your photos suck and what to do about it to nail it every time
  • Learn the art of storytelling
 
 
Module Five:
 
Build a following: #2
 
  • Learn the art of Engagement, the secret to Facebooks algorythem and how to use it in your salon
  • How to grow your social following - how those with 10K+ followers do it
  • Instagram #hacks & other how to's you always wanted to know
  • Engaging Influencers in your community
  • Professional images and other tricks
 
 
Module Six:
 
Get'em'in your chair: #1
 
  • Drive those bookings into your salon chair - because what’s the point of Social Media Marketing if you don’t make any bookings
  • Learn the 3 kinds of Campaigns you need to know to promote your business
  • Optimising your website for bookings - Make it easy to do business with you.
  • Step by Step elements to getting a booking in your appointment book! How to action it through Facebook & Canva
 
 
Module Seven:
 
Get'em'in your chair: #2
 
  • The 101 of Facebook ads for Salons
  • Targeting your existing clients and selling more to them
  • The power of Facebook marketing - How to find & target new clients that will love what you have to offer 
  • Case studies & real examples of successful campaigns.
 
 
Module Eight:
 
Putting things into Action: 
 
  • Warming up your client to ready to buy
  • Learn how to create an annual marketing plan
  • Learn a 2 monthly Marketing Strategy for your Salon
 
 
Bonus Module:
 
Coaching Replays
 
  • Learn from Live coaching Q & A sessions with Salon Owners like you
  • Examples, walk throughs of salon social pages and websites
  • 6 hours of discussion & reviewing each module with real salon examples
 
 
Bonus Module:
 
The Client Attracting Website: 
 
  • Be guided through the 6 keys to the Client Attracting website
  • See live examples and case studies of Salon Websites under review
  • Learn the 3 ways to get your salon website seen online
 
 
  • Valued at $997 (yours for FREE)
 
 

#Bonus 1: INSTAGRAM HACKS MASTERCLASS:

Hayley Mears from Six UnderGround Media joins us to share her insight into making your Brand stand out, look-cool and make your business look unique! Six Underground Media provides social media strategies across all social platforms for the Hair Industry. Done for You services to you can do what you do best - great hair.

#Bonus 2: WHY YOUR PHOTO SUCK & WHAT TO DO ABOUT IT

Kristy McKenzie from Secret Salon Society joins us to share her knowledge and strategies on why your photos Suck and what to do about it - Secret Salon Society #selfiestation

#Bonus 3: 3 WAYS TO GET SEEN ONLINE 

Louise Blakely from Hooked On Marketing is an online marketing strategist who helps business owners succeed online.
She will teach you the three things you need to do to get found online in your local area and to bring a continuous stream of new clients through your salon door.

#Bonus 4: Community Learning Group

Each lesson and directed activity is discussed in the Private Facebook group. 

Get feedback on your ideas and new initiatives. Join other salon owners for support, collaboration & discussion. 

Our guest experts are on hand to answer your questions so you can get on and get things done with confidence.


#Bonus 5:  12 Month Membership

Enjoy 12 months membership to the course so you're always up to date with new modules, guests lessons, and the latest happenings when it comes to Salon Social Media & Digital Marketing.

#Bonus 6: The Client-Attracting Website

Be guided through the 6 keys to the Client Attracting website. See live examples and case studies of Salon Websites under review. Learn the 3 ways to get your salon website seen online Including the Checklist so you can make changes to your own site.

  • You'll be guided through fun & interactive exercises, templates & activity sheets week by week.
  • Sign in and watch the Lessons and Videos anytime, on any device.
  • The Private group allows for feedback and all your questions to be answered by your host Larissa and other salon owners just like you.
  • This will to be a game-changer for growing your business, no matter what stage you're in.
 
 
 

I really learnt so much.!

 
 
I am 57 years of age and I have embraced all the learning in the course on Social Media and attracting my ideal client , some still daunting... but I know Larissa is there for me, I really learnt so much.
1
www.lainiehogan.com.au - Make Up Artist
Debbie McCarty 
Headquarterz Hair - Australia

Fast Action Bonus CLOSES SOON
countdown
00Hours00Minutes00Seconds

$479

SAVE $100

30 Day Money Back Guarantee

No question asked 30-day refund guaranteed. If you are unhappy for any reason, get your money back. We'll still be friends...
 
Interested in joining me but have a question?
Send me a message, you can tell me about your Salon and let's chat!
 
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Get started now - Instant Access

30 Day Money Back Guarantee

No question asked 30-day refund guaranteed. If you are unhappy for any reason, get your money back. We'll still be friends...
 


OR 3 monthly installments of $197

6 monthly payments of $97

I loved every minute it!

 

"WOW!!! I have just watched the training videos & I LOVED EVERY MINUTE of it!
There is sooooo much to know, it's exactly what I have been looking to learn." 
1
www.lainiehogan.com.au - Make Up Artist
Belinda Nunn 
Hair By Belle - Australia
Interested in joining me but have a question?
Send me a message, you can tell me about your Salon and let's chat!
 
CUSTOM JAVASCRIPT / HTML
Q: Where will the course be held?
 
A: Your lesson will be sent to you each week. You'll log into your own secure account to watch the lesson video, download the activity and any other resources associated with that week. 
You can take your learning anywhere that suits you, at any time of the day or night (and on your favourite device) and we're there to support you.
 
Q: Will there be any support or anyone to talk with?
 
A: You will join the Private Group where you can meet others taking the course.
 Larissa is active in the group most days so there is plenty of chances to get questions answered AND learn from others in the group. 
There will be Master Classes and additional training from time to time as well. You won't feel alone.
 
Q: What will happen to my lessons and activities at the end of the 6 weeks.
 
A: You'll have 12 months access to the course including additional modules and updates over time so the course is always up to date with industry and technology changes.
 

Salon Owners Collective is here so you don't feel alone, but do have the support, tools and knowledge when you need it. A place to find business direction, tools, advice, stories and learnings from experts and other salon owners in our industry

Join us - because you can't run a salon business without bookings! 

Have some more questions that need answering? Click below & send me a quick Message

Interested in joining me but have a question?
Send me a message, you can tell me about your Salon and let's chat!
 
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"We've had huge success and a steady stream
of new clients in the door, with our colour campaign
using this strategy.
We're running it again, this time in the Spa."
 
Phillippa Middleton
Buoy Salon & Spa - Wellington
2016 Salon Owners Collective