How Salon Owners move from
Long Hours   & Overwhelm 
to a 5 step strategic plan to grow and scale their business.
Running your own salon was your dream, 
but it’s not always a dream job... 

You wish you had more time off, an appointment book full of adoring clients, a talented team you can count on, and bigger numbers on your bottom line … and you want it all without having to pull your own hair out in the process! 

Despite how you may feel now, It is possible to go from booked behind the chair, serving the most clients and hitting the biggest sales... 

 to actually having time to invest in the growth of your team, expand your business, and skyrocket your income... all without working crazy hours to make it happen.
Lean in, because you need to hear this: 
You can have it all, and sooner than you think!..
Does this sound like you?

  • ​You’re constantly putting out fires the minute you walk in the door of your salon
  • ​You feel anxious about keeping your team busy (rather than out the back room)
  • You feel guilty about all the hours you work (rather than quality time with your family)
  • You love your clients, and you want them to have the best service done by the best people, you've tried passing on your clients on to your team before... until those stylists quit and you found yourself back on the floor...again!
  • ​You're working late into the night just to get the most important things done.  But that just means your list of to-dos get bigger... as you're tired.
  • ​You're busy being busy! You want to grow but you feel stuck.
  • ​You feel the pressure to spend time with their family, friends and find time for the gym or just to sit. Those close to you just don't understand where you're at!
You've been running on stress mode 24/7 and just can't seem to get ahead of yourself, the business or 'being present' for the family.

You fantasize about disappearing to a tropical island just so you can relax for a second! 
You're exhausted, cranky and fed the heck up of doing all the work and not seeing enough of the reward. 
It’s time to make a change and the declaration that
you’re not going to live like this anymore.
You can have it all - to be a successful business woman
aaaand have a happy family and a bit of 'ME' time too!
You're ready to move from #WingingIt
to #nailedit and love a life with a little   Freedom.
After years of feeling this same frustration, I fought my way to Salon Success through grit, trial and error, learning and testing every which way.  

I saw my fellow salon owners working themselves to the bone, and I knew I had to do it differently. So, I developed the business structure, framework, resources and tools that scaled my business to a Multi Million $ salon with a team of 30! 

Then I started teaching these proven strategies to burned out salon owners like you.
So why should you listen to me...?

I'm Larissa Macleman. After 20 years as an award-winning salon owner, I sold my salon and worked in digital & social Media Marketing & salon technology development and grow & scale coaching.   

Now as a Freedom & Profi$ Coach & Marketing Strategist, my coaching team and I help salon owners move from Long hours & Overwhelm to Freedom in their lives & the income they deserve.
 I have worked hard over the last several years to refine these strategies, testing and measuring them in my own salon as well as with our Owners we work with, and these results were unlike anything we'd seen before. 

It’s all those strategies you need to attract new clients, grow and retain your rockstar team and create more freedom and profit plus the community to help guide and support you every step of the way. 

"All I can say is that there is not another resource out there like this, and that I wish I had this when I was starting my salon...It would’ve saved me so much time and so many headaches!

And it would’ve made my path to more Freedom & more income much smoother and shorter. " 
... And that’s why I created The...
I know what you're thinking...
"It won't work for me, because..."
- I've tried different strategies before, and they didn't work for me
- My staff would resist me on trying to do new things
- I don't have the time to commit to implementing this stuff
- I don't have the cash flow to invest right now
- I’m so busy, I just don't think I'd be able to keep up with more work

Let me ask you this…
- Do you have time to waste another year struggling with your salon? 

- Can you afford to keep yourself and your business going at its current rate? 

- How much of your time, life and potential income are you willing to sacrifice to keep struggling through like you have been?

Here’s what your life and business can look like ...
Once you implement the tools, techniques and lessons
that are ready for you in The...
  • ​You'll create time work with your team and lead them toward your Dream Salon because you'll feel confident in your plan  and how to approach growth!

  •  You'll have the exact strategies, Masterclasses & step-by-step actions that I used to grow my Multi-Million $ Salon... Straight from My Playbook and into Your Hands!
  •  You’ll have a happy and engaged team that will make themselves useful in downtime and create more happy clients than ever before - everyone wins!

  •  Your team and business, will be more efficient and more productive - allowing your team to serve more clients and gain more of them with ease, leaving your time to work on the things that 'Move the Needle' & create forward Momentum

  •   You can go on a holiday for a week, or even 3! Walk away and feel in control - (I have clients who have now reached this goal in their business and they were able to completely switch off and not be interrupted by their all!)
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Then $297 a month
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For Salon Owners who want to BUILD a thriving, successful salon with more Freedom and bigger Profits

What does the Freedom & Profit HUB include? 

  • ​Full access to the Freedom & Profit Members only Training Hub
  • Step by step through the 5 fundamental steps to Freedom & Profit  - New Trainings Regularly Added
  • ​The EXACT strategies, Masterclasses & step-by-step actions that I used to grow my Multi Mill $ Salon... Straight from My Playbook and into Your Hands!
  • ​Monthly Live Masterclass including Live Q & A Coaching
  • ​Private community of Salon Owners just like you who can provide support and collaborating in getting your questions answered 
  • Access anywhere, anytime on any device
  • ​No Contracts - cancel your membership at any time
Here's what you'll get access to...
An Entire Members Only Resource HUB...
The Freedom & Profit HUB, delivers my EXACT strategies I have learned and used in both my businesses. More than 130+ Masterclasses & step-by-step actions that I used to grow my Multi Mill $ Salon... Straight from My Playbook and into Your Hands
Leverage Clarity
& Unlock Freedom
Gain clarity around what you really want, and create a plan to take you there with more than 15 classes & strategies! Commit to the life you truly want (by learning how to pull it off, rather than staying still & complaining) Only then will you have the life you want! 
A Foundation for
Powerful Profits
Discover my 4 phase financial framework which includes a $1Mill Success Mindset, Prepare for success and Profit, Learn to Move from Surviving to more than Thriving.  Unlock the Freedom AND Profit Formula with each of these steps! You deserve to it all and can have both!

Attract & Build
a Rockstar team
Step into Building a Rockstar team. Learn the "Best Boss" Strategies. Move from #winging it to #nailing it with your team. We cover Team attraction (aka employment strategies) to find hire and employee your dream team. Guest Masterclassess on growing people who you love, admire and equally love and respect you back. Those people are YOUR ROCKSTARS... 
Smashing Sales &
Leading to Win
Leading your team to Win and Smash sales can be simple with these easy to implement step-by-Step strategies to lead your team to success.
EG: Double your sales in 10 minutes a day! Selling and consulting with confidence means you hit budgets and delivering the ultimate client experience leads to the ultimate Client retention results.
Clients on
Learn to identify and attract the right clients into your Salon, No more dollar Deals! Turn 'Quiet day Freak outs into Success!  Build a Social following that is engaged and the tips and tricks to get 'em' in your chair at the click of a button.  This foundational section also Includes website and Messenger Marketing strategies.

PLUS, each month that you remain a member, you also get access to: 

Coaching &
Community Access
Regular FB Live Coaching sessions and access in our private Facebook group for all the support you need. A Safe and positive Community for Support & Collaboration with other Salon Owners just like you.
Guest Experts
The best of the best handpicked just for you. Get access to awesome Guest Masterclasses to deepen your knowledge and inspire you to think in new, creative ways.
100's of 
There are 130+ hands on, step-by-step Masterclasses and resources that are waiting for you - PLUS new ones are added regularly.
It's everything you need (and none of the fluff you don’t) to leverage your time and grow your salon business at your own pace. 


Meg's - Hair Of Angels, Sydney Australia
Join now & Get Instant Access to The 
Then $297 a month
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Each class in the HUB is worth AT LEAST $297 each. If you’re doing the math here, we’re already up to $6,237 in value JUST for the classes alone!

  • I don’t want money to be an excuse to NOT invest in yourself, your salon, your team or your future. So I made this super-affordable for you. 

  • I know what it’s like when you want to grow ‘so bad,’ but right now, it’s just too costly! The Freedom & Profit HUB is designed to deliver $1000s of dollars of value every. single. month. I want to make sure it’s the best investment you ever make in your business.  

  • If you’re not committed to truly growing your salon business and experiencing a different life for yourself and your clients, then $297 a month is a perfect way to separate action takers from the action fakers! 
Interested in joining me but have a question?
Send me a message!
What our members are saying...

"I sent my team the sales growth challenge" 

"As a result, every member on my team increased their sales yesterday by 21%, 23% and 30%!"

Leigh Jackson, ElleJ Hair

"I have reconnected with my life! You've reminded me why I went into business and how important it is to make time for me. Thank You!"

"Thank you, Larissa! I've learnt so much from you. I was so busy relocating and building a new salon, that I forgot to take care of myself along the way. It was the best thing for me, my family and my business doing your program!"

Shazly - Shazly Experience Hair & Beauty

"The proof is in the results, we surpassed our sales target in the first week."

"I'm really working smarter and not harder in my business. I was ready to give up, but looking at it now, you have paved the way, making it clearer and easier for me to grow my business. I've take 2 days a week away from doing to grow my business & the proof is in the results, we surpassed our sales target in the first week. I am so grateful to be working with you."
Mia Browne, Adeva Hair Spa
This program is for you.... IF
  • You're a Hair or Beauty Salon Owner
  • You're stuck behind the chair and are dying to grow your business, but don't know how to transition without losing clients.
  • All your time is spent putting out fires from your team, customers & all the admin tasks!
  • You're sick and tired of not knowing what your next steps should be.
  • You're ready to move from #wingingit to #nailedit and love a life of Freedom
  • You know you need proven strategies to attract more clients, increase profits and expand your salon, and you’re ready to get started turning things around NOW! 
  • You're ready to take action and try something new but need some support "Just SHOW ME and I'll Do it!" #bringiton
Join now & Get Instant Access to The 
Then $297 a month
* Cancel anytime
Join now & Get Instant Access to The 
Take a sneak peek at these special #Bonus Programs
All yours when you join the Freedom & Profit HUB! 

Normally these programs are only available for the
Full Immersion or Private Coaching Owner's only! 

But, for you to get the massive results I know you can get,
you need to have access to these programs, too.  
That’s why each month for the first 5 months you're a member
you'll be delivered one additional #BONUS steps in each of the
5 Steps to Freedom & Profit!
1:1 Private Strategy & Getting Started call

Your First Bonus is a one hour 1:1 private Strategic direction call.

We want to make sure you have the support you need to immediately take advantage of the program. 

You'll connect with a member of our team to make sure you can log-in to the platform, show you how to access information and training, and answer any of your questions. And if you haven't yet, our team will also set you up in the Facebook group.  

Each Owner is at a different stage of the business journey so we want to ensure you know what to find and where to start first. We'll make sure you get the most of your journey through to more Freedom & Profit in your business... and life. 
Valued over $250 
Yours complimentary when you join
The Freedom & Profit HUB
I've discovered over time that how you think and behave around money will determine not only how much money you can make from your business but how wealthy you will become.

This is your Million Dollar Mindset!

This is call this your money story- it's starts waaaay back from when you're a child and how you are taught to think about money. Have a think about how your family treated money?

In this module you'll learn:
* Transform your Money Situation. Breaking down Money Blocks and building a Financially Free Future.
* Money Mindset Makeover - Every Salon Owners Needs to have the right mindset to succeed in business. Create financial freedom on your terms!

As a stand-alone Program - usually: $297 - yours free once you complete your first month with The Freedom & Profit HUB

Finding a new Therapist or Stylist doesn't have to feel like searching for hen’s teeth. With the Attract a Rockstar Team program, you’ll never have to wonder where your next staff member is coming from again!

If you want to BUILD a profitable salon, you need the right team, and in this full program, I reveal the number one reason you're not growing your team as fast as you like and the 3 simple steps (with step by step action plan & template to use in the salon straight away) to attract the team that will fast track growth in your salon!
* Attracting a Rockstar team - the modern ads strategy
   > Ad strategy with 'ads copy' templates to use
   > Scroll stopping images
   > Facebook Ads 
   > Application process
* The Interview Process - AKA dating process
   >  Interview step-by-step
   > Interview assessment
   > Reference Checks
As a stand-alone Program - usually: $297 - yours free once you complete your second month with The Freedom & Profit HUB

Are your team excited to grow the salon sales?...No? 
Most aren't and thats why we created bonus #4 for you!

Smash sales with awesome tools to inject FUN while implementing challenges and gaining success in your salon! This module will give your team the focus and rewards they need to feel confident with selling.

In this Smashing Sales module you'll learn:
> How to set incentive goals and reward success
> How to find your teams WHY
> Plus how to engage and excite your team about sales... YUS

As a stand-alone Program - usually: $297 - yours free once you complete your fourth month with The Freedom & Profit HUB


Your website should be your biggest and most important online sales tool...Yes, you read that correct, a sales tool! 

It should and can be bringing you new clients (and helping your existing ones stay connected with you).

Within unlocking this bonus you will gain the Client Attracting Website checklist so you can tick through all the KEY 'Must Do's' and NAIL your Salon/Spa website!

In this Client Attracting Website Module, you'll learn:
> The 3 ways to get people to stay on your website
> Goals and how to get people to take Action
> Creating trust from your website
> A cheatsheet checklist 

As a stand-alone Program - usually: $297 - yours free once you complete your fifth month with The Freedom & Profit HUB

Join now & Get Instant Access to The 
Then $297 a month
* Cancel anytime
Join now & Get Instant Access to The 
Interested in joining me but have a question?
Send me a message!
Your Questions Answered
Do you offer refunds?
Because of the nature of the program and unlimited access to digital content, there are no refunds. However, you can cancel anytime.

Do you offer 1:1 support?
Members are able to receive feedback and get their questions answered during monthly Masterclasses, in the Office Hour thread, and during live Q&A coaching sessions. Private 1:1 support isn’t offered in this particular program! (Ask about the Full Immersion Program)
How is this different from other programs?
The Freedom & Profit HUB is a powerhouse of resources, tools and lessons with everything you need to gain more freedom, profit and success in your salon business. 

Modules and Massterclasses come with tools you can implement in your salon straight away, and we also invite the best of the best experts to teach you step by step how to show up, build brand authority, attract the right people into your life and create more profit. We also have an active and engaged community, and actually get things done and help you make progress with our monthly action challenges. 
How do you choose what topic to include in monthly Masterclass?
Great question! We are very mindful to include what’s hot and what’s happening now in the hair and beauty industry. 

Not only does Larissa have 20+ years experience as a salon owner, but she also runs a Full Immersion Coaching program where she has regular and direct access to what's going on in today’s environment for salon owners so we can ensure content is always fresh and relevant to you.
How do you choose your guest experts?
Guest experts are carefully curated and selected by who we think are the industry or topic leaders, with great actionable knowledge to share, and who have proven their own success in business in their area of expertise. 
Where will the Masterclasses be held?
Masterclasses will be held either LIVE in the Facebook group or pre-recorded and available for you in the HUB private members area. 
To watch, you'll log into your own secure account. You can download the activity and any other resources associated, and you can take your learning anywhere that suits you, at any time of the day or night (and on your favourite device).
How do I cancel?
Email our team at and we’ll take care of it right away. 
*Please allow 72 hours before your payment date to make sure your card does not get charged. Our team is amazing, but they do not work 24/7 or on holidays.

Can I freeze my subscription?
We do allow a 30-day “pause” for special circumstances. 
If you need this please contact Nicola at: or message us here and she will give you next steps.
Will there be any support or anyone to talk with?
When you join The Freedom & profit HUB, you will be invited to our Private Facebook Group where Larissa and the other coaches are highly active in the group and you have 'Ask me Anything Access'. 
You'll also enjoy Support & Collaboration with fellow ambitious salon owners just like you, giving you plenty of opportunities to have your questions answered and learn from others in the group so you’ll never feel alone. 
Can I pay annually?
Yes! The Freedom & Profit HUB has an annual membership option, which saves you 3 months off your subscription (save $891). 
Message us here if you have any questions. 
What our members are saying

"Just after my first holiday away from my Salon in 18 months and we had our highest sales EVER."

"I just had my first holiday away from my Salon in 18 months! I'm so excited. I was away on holiday with my family, the first time in 18 months. I was working through your material and realised I was LIVING MY DREAM-IDEAL DAY. I was on the beach with my family enjoying life while my business was working without me! So excited for the future - thank you."

Melinda Smith, Ginger & Spice - Brisbane

"Tuesday will be ☺ my last week EVER of this many hours on the floor. I'm ready to fast track growth in my salons"

Hayley Williams, H & Co - Auckland
Interested in joining the HUB
but have a question?

Ask away!
You don’t have to do build your salon alone. Salon Owners Collective is here to give you have the support, tools and knowledge you need, when you need it. 

It’s your place to find business direction, tools, advice, stories and lessons from industry experts that will help you grow to new heights no matter where you’re at in your salon ownership journey. 

We’re waiting for you!

Still have questions about the HUB
Ask away!
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2016 Salon Owners Collective
Join now & Get Instant Access to The
2016 Salon Owners Collective
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